Google Analytics

Introduction to GA Event Parameters What Are GA Event Parameters? GA4 event parameters are pieces of information that describe actions…

Introduction to Organic Search Keywords What Are Organic Search Keywords in Google Analytics? Organic search keywords in Google Analytics show…

Introduction Understanding Google Analytics Audiences and Google Ads When Google Analytics and Google Ads are linked, businesses unlock more ways…

Introduction Why Connect Google Merchant Center with Google Analytics? Running an online store, like the Google Merchandise Store, means handling…

Google Analytics Data Streams A data stream in Google Analytics is a source of information that sends user data into…

Introduction Why Google Analytics Time Zone Matters Understanding your Google Analytics time zone is key for tracking your website data…

Introduction Understanding GA4 Reports: Pages and Screens vs Landing Page Google Analytics 4 offers many ways to study how people…

Introduction Why You Might Want to Block a Country in Google Analytics Google Analytics 4 (GA4) helps track who visits…

Switching from Universal Analytics (UA) to Google Analytics 4 (GA4) is a major change. GA4 uses a flexible, event-driven approach…

Google Analytics 4 (GA4) tracks everything through events, from clicks and page views to sign-ups and purchases. That’s why GA4…

A new visitor session GA4 helps track first-time users on a website. GA4 is different from Universal Analytics because it…

Tracking user activity is essential for any website. The GA4 engagement rate helps measure how people interact with your content.…