Building a successful business is all about creating an email list. A cool thing about this lies on how various strategies exist to grow your email list.

Influencer marketing on Instagram is at an all-time high.

The use of Instagram influencer marketing can address the need to promote products or services to either be education for customers or sales for your company. Now the question arises, how do you benchmark the right Instagram influencers in your brand? Here are a few tips.

The first thing you need to make sure of is that you’re partnering with an influencer who has a big enough following to get to your target audience. What that means is you should look for an influencer of a similar age, gender, and demographic to your own.

But remember, the other main point is that, there are different kinds of influencers. There are those with many followers and there are those with very few. The field your business deals with is very important when it comes to choosing the perfect Instagram influencer for your platform. Say you’re a health and fitness brand, and you have an influencer in your niche with a lot of followers.

If you run an Instagram influencer marketing campaign, you should have clear metrics to measure if your campaign was successful. And you can do this by using an analytics app to keep track of how well your posts are performing.

A search tool to find the best influencers can also be used. Two of such tools: BuzzWeb and BuzzSumo. With these tools you will be able to search using the tons of filters available to you.

Then you can get in contact with these influencers directly or you can work with an influencer agency. The outreach and ongoing management of your relationship with your influencers will be done by an influencer agency.

Working with an influencer you can create branded content and save some time. You can also have the influencers shout out the fans for more reach of your content.

Videos make twice as much engagement as photos on Instagram.

In addition to the fact that it is fun to watch videos, videos are excellent at drawing your followers in. If you are a social media marketer, then you will want to know how much engagement you’re getting with your video content and how to increase it. Below are some ‘tricks’ to how you can get more likes and clicks to your videos.

Developing a consistent way with your video and tracking your performance over time is the best way to get a well rounded social media strategy. Additionally, if you have a nice flow to your video marketing plan for the next year, that’s helpful. You will be able to try out new thoughts and see if they work. Having a rich social media practice will let you serve more possible rivalry and buyers.

Before that, you’ll want to verify that the hashtags you have in your profile are the appropriate ones. There are a limited amount of tags you can attach to each post so you really want to be careful what you tag and what you don’t. For instance, you can tag up to five accounts for a single post. The hashtags you use should be about your brand name, the city you live in, and the hashtags of your competitors.

But at the same time, you are spoilt for choice when it comes to social networks, so make sure you choose the ones that will work best for your audience, and for your business. So you will be able to use the all the features. No matter if you’re a solo entrepreneur or a multinational corporation, you’ll want to squeeze as much opportunity from each and every opportunity that comes your way.

Add a lead form action button to your Instagram bio.

But you can grow your email list using Instagram. There are over one billion active monthly users on the platform. Over 200 million daily visitors to business profiles are a significant opportunity to reach its audience.

Contact information that you provide on your profile might include your business email address, phone number or physical address. You could also have a contact button on your bio of your profile. By doing that, your audience have an opportunity to reach you by email, or call, or WhatsApp.

Beside those, you can also embed external link to lead generation forms on your Instagram profile. You can change these links whenever you like. Your links should be linked to your goals and have been pointed towards the objective you want visitors to go to.

Adding a contact button in your bio is going to help you increase the chances that your Instagram followers email you. With this button you have complete control over your relationships with your followers.

To grow your email list using Instagram, the best way to grow is by posting useful content to your followers. Whatever you give your followers for free will enhance their interest in your brand and make them believe you. It can be a free download, a cheat sheet, a video tutorial, or other information product. For this last part, you can give away discounts or promo codes to your email subscribers. It will ensure that you’d not be unable to keep track of the conversions correctly.

Creating a survey on your site or social channels can also collect emails. Questions can range from a just few about your products or services to questions regarding your business and audience. Later on, this will enable you to get some valuable information about which promotions to use in the future.

Another option is to create a landing page on your website or in your Instagram ads. This can be customized to fit your business needs.

Create a custom lead form

Growing your email list through Instagram is a good way to not only talk with your followers but also to help grow your business. Nevertheless, the setup of your lead form is very vital. It’ll also minimize the friction you create for your target audience.

You can create a landing page on your company’s website that people sign up to using email. You can also create ads on social media to drive people to your lead generation offer. So, you then link your landing page to your Instagram profile to promote your lead offer. There are ways you can put a QR code in your email signature or in promotional flyers.

Additionally, you can log in via a free tool and automatically generate an opt in for your users. Your bio and stories can include a link that directs people to your email signup page. You can specify the order of the links, and also specify a title displayed when the link is on the page.

You can also use a question sticker to gain user feedback for your story. Contact information will allow you to better hone your ad targeting strategy.

Recently Instagram introduced a new feature in which you are able to insert a lead form on your profile. You can customize the lead form with three personalized questions, as well. You may also have a ‘Call To Action’ copy.

To send your visitors to your form, you can add an action button to your story. Then promote the button in your stories and get email signups.

One of the easiest ways to get email sign ups is through sending a welcome email to your followers. That will thank them for joining your mailing list and keep them interested. You can also put in a promo code for a discount in your products and services.

Link to an Instagram landing page

There’s no real secret to building customer loyalty… and it’s one of the biggest benefits of increasing the number of your email subscribers. The ROI of email lists is an amazing $42 for every $1 spent. So, the best way to get a list is to ask your current followers to add you to their list.

Unlike other social media sites, Instagram has a pretty high engagement rate that can be leveraged to drive leads and build your email list. Let’s get started with a few:

Create a free lead magnet like a newsletter and insert the link to this in your bio so that when people click it they land on a landing page. That means your followers can sign up without having to go off Instagram. Additionally, you can run contests on Instagram to get more emails. That can be a discount code or a brand reward.

When you run a contest, you can link your Instagram bio to a landing page. You can also run a survey to learn a little more about your audience. You can send this out in your email newsletter.

Landing pages will also help you retain the emails you’ve gotten. The page should be simple, and lightweight and will only ask you for your name and email address. There should be too many contact options; phone numbers, social media links, and email addresses to mention.

If you already have a mailing list you can use that for Instagram Ads Manager. To do this you can actually create ads that link to your high-performing landing pages.

If you don’t have a landing page handy, you can create a mobile-friendly Instagram page using a third-party tool. For example, Linktree offers a free landing page tool. Linktree’s interface is as easy to use as it gets, and you can order your links how you want.

Conclusion

There are many ways to collect an email list on Instagram, so you can go with a targeted influencer marketing strategy associating with videos, which would make your videos engaging and soon magnet them to gather the emails, Add a signup form button to link your external signup page or website are most successful and result oriented methods to generate email list from Instagram. Using your external signup page or website are most successful and result-oriented method to collect email lists from Instagram.