Email marketing helps businesses grow fast. It connects brands with people, builds trust, and drives more sales through email campaigns and email ads. A strong email marketing strategy can turn simple messages into real business growth.
Many companies ask, How much does an email marketing agency cost? Knowing the price is important when planning your budget. Good planning means better results and better profits. Choosing the right email marketing agency saves time, money, and energy.
Agency prices change based on services, experience, and goals. Some businesses need a full setup. Some only need help with a few email marketing design tasks or a smart email blast. No matter the size, a strong digital email marketing plan can bring amazing results.
Picking the right email marketing providers or a Klaviyo email marketing agency depends on your goals. Good email marketing firms help you launch smart campaigns and build loyal customers.
This guide explains email marketing cost, what affects it, and how to get the best value. Perfect for businesses hiring an e-commerce email marketing agency or growing their email marketing campaign.
Factors Influencing Email Marketing Agency Costs
Here are some factors that affect the cost of done for you email marketing services.
- Scope and Complexity of Campaigns: Simple email campaigns cost less. If you need custom flows, testing, and tracking, the price goes up. Big projects take more time and tools.
- Size of Subscriber List and Send Volume: The bigger your list, the higher the cost. Sending thousands of email ads requires stronger email platforms and better delivery systems.
- Level of Automation and Personalization: Automation makes email marketing smarter but also more expensive. Personalizing each email blast takes extra work and better tools.
- Design and Copywriting Needs: Good email marketing design and strong copy don’t come cheap. Agencies charge more for custom layouts, branded templates, and smart content.
- Frequency and Volume of Sends: More sends mean more money. Sending an email marketing campaign once a week costs less than daily updates.
- Integration with Other Platforms: Connecting your emails to a CRM or an e-commerce site like Shopify raises costs. Good integration needs setup, testing, and maintenance.
Knowing these points helps answer the big question: how much does an email marketing agency cost? Good planning keeps your digital email marketing budget on track.
Common Pricing Models of Email Marketing In 2025
When planning email marketing, cost is always a big question. Different pricing models work for other needs. Here’s a simple look at the most common options.
1. Monthly Retainer
A monthly retainer is good if you want ongoing help with your email campaigns. You get regular service every month. Many businesses choose this to keep their email marketing strategy strong.
- Prices usually start at $500 and can go over $10,000 a month.
- Bigger plans cost more because they include more emails, testing, and planning.
How much does an email marketing agency cost if you want monthly help?
On average, businesses spend between $500 to $5000 a month with an email agency.
2. Per Campaign
A per-campaign pricing model works when you need a one-time project. It’s common for product launches, sales, or new customer promotions.
- Expect to pay between $250 and $5,000 or more per campaign.
- Cost depends on how complex your email advertising needs are.
This model is great if you only need help a few times a year.
3. Hourly Rates
Some email marketing agencies charge by the hour. This is usually for short tasks, setup help, or consulting work.
- Rates often range from $50 to $250 an hour.
- Small agencies or freelancers might charge less.
Hourly pricing is best for quick jobs, not full campaigns.
4. Project-Based
When you have a clear goal, like setting up automation, project-based pricing works well. You pay a fixed price for a specific task.
- Setting up projects usually cost between $1,000 and $15,000 or more.
- Complex automation can push prices higher.
This choice suits brands that want to build strong digital email marketing systems without ongoing contracts.
5. Performance-Based
Performance-based pricing ties payment to results. You only pay based on success, like revenue or leads.
- There’s no fixed cost.
- Price changes are based on how well the email campaigns perform.
Some agencies ask for a revenue share, while others use bonus models. It’s a good fit if you want to pay for results, not promises.
Real Email Marketing Costs in 2025
We looked at real numbers from 250 U.S. businesses running email marketing in 2025.
Here’s what they reported:
- 60% pay between $51 and $1,000 per month overall.
- 42% of those who work with an email agency spend $51 to $500 monthly.
- In-house teams using paid tools spend about $751 to $1,000 a month.
- Brands managing email marketing campaigns in-house save on agency fees but pay tool costs.
How much does an email marketing agency cost if you want full service? You’ll usually need a budget between $2,000 and $10,000+ monthly for strong campaigns.
Quick Tips for Choosing the Best Model
- Choose a monthly retainer if you want long-term support.
- Pick per campaign if you need help with launches.
- Go for project-based if you want to set up automation or workflows.
- Use hourly rates if you just need advice.
- Try performance-based if you trust your agency to deliver real results.
Every brand is different. Think about what fits your goals, budget, and how often you plan to send email campaigns.
Quick Table for Pricing Models In 2025
| Pricing Model | Best For | Typical Cost |
|---|---|---|
| Monthly Retainer | Ongoing email marketing management | $500 – $10,000+ per month |
| Per Campaign | One-off email campaigns or launches | $250 – $5,000+ per campaign |
| Hourly Rates | Consulting or small tasks | $50 – $250 per hour |
| Project-Based | Automation setup and strategy | $1,000 – $15,000+ per project |
| Performance-Based | Revenue-driven results | Variable based on outcomes |
Email Marketing Cost Breakdown by Business Size
Let’s have a look at how costs change with business sizes.
Small Businesses & Startups
Estimated Cost: $300 – $1,000 per month
The pricing structure depends on organizational specifications as well as business requirements. Email advertising basics exist within the smallest plans, and complete digital strategies and automation features are available across the largest plans. The implementation of dedicated e-commerce email marketing agencies will produce superior email ads and better results than small business basics alone.
The services enable users to develop basic email campaigns that incorporate automated features. Building an entry-level email marketing strategy represents the initial objective. Installing such a platform requires basic setup skills and involves minimal financial investments.
The platform suits new enterprises that want to expand their operations. Organizations at this marketing level opt for straightforward services at cost-effective prices.
Mid-Sized Businesses
Estimated Cost: $1,000 – $5,000 per month
Most medium-scale enterprises use professional email marketing solutions. Businesses usually require continuous email broadcast executions that incorporate enhanced segmentation features. Performance tracking and enhancement of each email marketing campaign form part of their operation.
When companies strengthen their email marketing approach, they tend to attract more clients. Businesses decide to work with professional email marketing providers at this stage of their growth. The industry needs a better quality system that can deal with its expanding contact list.
Large Enterprises
Estimated Cost: $5,000 – $15,000+ per month
Complex digital email marketing systems support large organizations. The organizations transmit large volumes of emails every week. Email campaigns rely on complex program code that connects with customer relationship management systems (CRM).
Companies that do everything require full-service email marketing services, starting from design through automation. Reporting functions at high levels and optimization tasks are the primary duties of these agencies. Large-scale email agencies possess extensive experience in managing mass email sends. Big companies generally select Klaviyo as an email marketing agency to access its enhanced features.
Specialized Services and Their Costs
Here’s a look at common email marketing services and their costs.
Email Automation & Drip Campaigns
These services help automate emails so you can connect with customers at the right time.
Cost: $1,000 – $15,000+
Email Copywriting & Design
Good design and great content make your emails stand out. Professionals create catchy content and appealing templates.
Cost: $100 – $1,500 per email
List Management & Segmentation
Organizing your subscriber list properly helps target the right people.
Cost: $500 – $5,000+ per month
Deliverability & Compliance Consulting
This service makes sure your emails land in inboxes and follow all rules.
Cost: $1,000 – $7,500+ per project
Each of these services is important for better results. Email marketing agencies can help you set up the systems. The costs depend on what you need.
FAQs
How Much Do Email Marketing Agencies Charge?
The monthly fees for email marketing companies range from $300 up to $15,000 and above. The cost of services will vary according to business size, together with the selected services.
How Much Does An Email Marketing Service Cost?
Monthly costs for email marketing services range from $20 to $1,000+ per month. The price structure depends on the number of subscribers and the available features.
How Much Should I Charge As An Email Marketer?
Individually hired freelance email marketers bill clients between $50 and $200 for each hour of service. The charging rates depend on both the level of experience of the personnel and the size of the project tasks.
How Much Should I Spend on Email Marketing?
Companies typically allocate between $500 and $10,000+ per month for email marketing. A business budget relies on organizational targets and necessary services.
Wrap Up
Selecting the correct email marketing agency is essential for achieving business success. The price depends on what services you need, the extent of work, and the end goals in mind. To make better budget decisions, you should learn about automation and design features as well as campaign frequency. A business that selects an appropriate agency can execute successful email marketing campaigns.