Google Ads management that earns its budget.
Search, Shopping, Performance Max and YouTube campaigns run by a dedicated specialist, with every call and sale tracked.
Why Google Ads
Reach people at the exact moment they are ready to buy.
Few channels put you in front of a customer who is already searching for what you sell. The catch: a lot of ad budget is wasted on the wrong clicks. We run Google Ads like it is our own money, so more of your budget goes to people who call, book and buy.
Platform figures as published by Google and industry research.
How it works
From a search to a sale in six steps.
Anatomy of an ad
What we tune in every single ad.
An illustrative example, not a real client.
Fast, Licensed Plumbers | Same-Day Service
Upfront pricing, 5-star local reviews and 24/7 emergency help. Book online or call now.
- 1
Headline that matches the search
We mirror the words people type so your ad feels like the answer.
- 2
Clear, honest description
One promise, one proof point, one next step.
- 3
Extra links
Sitelinks send people straight to the page they want.
- 4
Call and location details
Make it effortless to phone or find you.
- 5
A page that closes the deal
Every click lands on a page built for that exact offer.
Which campaign
Start from your goal, not from a campaign type.
We recommend the mix that fits what you want to achieve, then add channels only when they earn their place.
| Your goal | Best fit | How we run it |
|---|---|---|
| Get more calls and form leads | Search campaigns | High-intent keywords, call extensions and a landing page that asks for the enquiry. |
| Sell products online | Shopping + Performance Max | A clean product feed, smart segmentation and budgets that follow the best sellers. |
| Fill your local calendar | Local and location campaigns | Map presence, location extensions and radius targeting around the areas you serve. |
| Build awareness and recall | Display and YouTube | Video and visual ads that keep your brand in front of the right audience. |
| Win back visitors | Remarketing | Reminder ads for people who looked but did not buy or call yet. |
| Find new customers at scale | Performance Max | Google's automation guided by your audience signals, assets and conversion goals. |
Where budgets leak
Six places ad money quietly disappears, and how we plug them.
Broad keywords
Ads show for searches that never turn into customers.
Tight match types and a living negative-keyword list.
Wrong place or time
Budget burns where and when nobody buys.
Location, device and schedule adjustments from real data.
Mismatched landing page
People click, then leave because the page does not match the ad.
Page-level feedback so message and offer line up.
No conversion tracking
You cannot tell which clicks became customers.
Calls, forms and sales tracked before a rupee is scaled.
Ignored search terms
Irrelevant queries pile up unnoticed.
A regular search-terms review that cuts waste early.
Set and forget bids
Costs drift while the account runs on autopilot.
Hands-on bid and budget management every week.
Your first 90 days
A clear plan from audit to scale.
Audit and tracking
We review goals, competitors and any existing account, then set up conversion and call tracking.
Build and launch
Campaigns, ad copy and landing-page recommendations go live once you approve them.
Learn and refine
We study search terms, audiences and costs, and tighten what works.
Scale what pays
Budget moves toward the best campaigns, with a clear plan for the next quarter.
Reporting
A monthly report you can read in two minutes.
No jargon walls. You see what you spent, what it produced and what happens next.
- A plain-English summary of what happened
- What we changed, and why
- Search terms reviewed and cleaned
- Budget pacing and where it went
- A call with your specialist and the plan for next month
Built for your business
Industries we run Google Ads for.
| What you get | Do it yourself | Typical agency | FiveUp |
|---|---|---|---|
| Conversion and call tracking set up first | Sometimes | Often partial | Always |
| Dedicated specialist who knows your account | No | Shared team | Yes |
| Weekly search-terms clean-up | Rarely | Monthly at best | Yes |
| Landing-page recommendations | No | Extra cost | Included |
| Plain-English monthly report and call | No | Dashboard only | Yes |
FAQs
Google Ads questions, answered.
Cannot find yours? Ask us anything.
How much should I spend on Google Ads?
It depends on your market and goal. We look at your average customer value and cost per lead, then recommend a starting budget and how fast to scale it. Ad spend is paid to Google; our management fee is separate.
How soon will I see results?
Search ads can send traffic the day they launch. The first weeks are a learning period while we study searches and costs, and the numbers usually become steadier after that. We never promise a specific result, because offer, price, competition and landing page all play a part.
Do you manage Performance Max and Shopping too?
Yes. We run Search, Shopping, Performance Max, Display and YouTube, and recommend the mix that fits your goal rather than switching everything on.
Can you take over my existing account?
Yes. We start with an audit of what is already running, keep what works and fix what leaks budget.
Do I need a new website or landing page?
Not always. We review your current pages first and suggest the smallest change that improves conversions. If a new page makes sense, our web team can build it.
What will I see in reports?
Spend, clicks, conversions and cost per lead in plain English, plus what we changed, what we learned and what we plan next.
Is there a long contract?
We agree scope and timing with you after the audit, so you know what you are committing to before you start.
What do you need from me to begin?
Access to your Google Ads account (or permission to create one), your goals and service areas, and a quick call so we understand your customers.
Let's start
Get your free proposal.
Let's start with a call, the first step towards website creation and improvement.
Tell us about your project
Share a few details and we will get back to you shortly.